CHATBOT
SAMMIE is a friendly, up-to-date virtual assistant for Woodland Park Zoo to help visitors navigate the website, plan their trip, organize event, book tickets, and more
Why Sammie?
With information scattered and hidden on the Woodland Park Zoo website, users are looking for pinpointed answers and updated answers to their questions
Research & analysis
User Reviews on Google & Trip Advisor & Personla Visit
Area of Opportunities
Sammie’s Personality
Sample dialogs
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Multi-turn Conversation
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Single-turn Conversation
Information Architecture
Intents, Utterances, & Prompts
Voiceflow Prototyping & Testing
Final Product
Scenario A
An event “Brew at the Zoo” ticket sale has not yet started. The user can ask Sammie to sign them up to receive an email reminder 48 hours before the start of the sale.
Scenario B
Brew at the Zoo ticket sale has begun. Sammie helps the user buy tickets through chat
Conclusion
